HOW TO USE PLR

How to Handle PLR like a Pro

 

It’s all very well purchasing PLR to help with your Coaching business – but if you don’t know how to make the most of it while stamping it with your unique coaching personality, it will end up not making you the most money while keeping your Google ranking down (along with those others purchasing the same PLR who don’t know how to make it unique and bring out its best potential).

This section will show you how to make it your own – every time.

Choosing Quality PLR

It may be that your first package of PLR was genuinely sketchy… or it may have been a set of diamonds; only you didn’t really know what you were looking at.  But it goes without saying that in order to make sure you feed your clientele great content, you will need to start by purchasing high quality PLR.

Here’s how to tell the difference between good and bad:

Poor Quality PLR High Value PLR
  • Poor grammar
  • Blatant spelling mistakes
  • Lots of adjectives and adverbs
  • Vague
  • Derivative
  • Confusing
  • No detail at all.  “Fluff”.
  • No spelling mistakes
  • Well organized
  • Easy to split apart into sub-topics (longer PLR)
  • Easy to put together into an eBook (short PLR)
  • Easy to break down or expand each piece’s topic
  • Enough detail to be valuable

A really good piece of PLR writing should make you:

  • Eager to add your own examples (the ones that readily springs to mind)
  • Inspired to give its content your own unique twist, in your own linguistic style
  • Get further ideas, very naturally, on what to do with it and how to use it
  • Feel that customizing it is easy

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What Not to Do…

Don’t ever buy cheap PLR – if your content feels second-rate, your services will too.  Give your clients the best.  Buy your PLR from reputable sources.  Check the website – does it have a clear refund policy?  Terms and conditions?  A professional, clean layout that inspires you with confidence?

Also ask fellow business peers in your field who they would recommend (preferably not your direct competitors:  For example, if you are a lifestyle coach, don’t ask another lifestyle coach – ask a social media coach.)

Don’t buy offshore PLR from other countries.  True, you might hit on a gem of a writer who is completely bi-lingual, but the average experience of those who have tried this route often results in:

  • Poor spelling and grammar
  • Confusion between tenses
  • Highly derivative writing
  • Old, generic information
  • Outright inaccuracies, due to the writer not understanding Western conventions

Think about it:  These writers are under pressure to churn out content at lightning speed to make a minimal amount of money – the equivalent of piecework.  Do you really want to (a) support an exploitive system (b) present your clients with material that has not been well-researched – or (in many cases) not researched at all?

Get your PLR from the best.  And get it from a copywriter who specializes in your subject (or uses writers who specialize in specific topics.)  If you are a Fitness Coach, for example, you’ll want your PLR written by someone who has had a history of working out and is familiar with multiple fitness programs – at the very least.  (You’ll know if they have, the moment you start reading your material:  Be prepared to find yourself delighted with the depth of knowledge shared in the content.)

Before you re-write a word (or even make your purchase) check the Licensing rights that will come with it, to make sure of how you can (and cannot) use it.

Observe those Licensing Rights religiously.

Ten Ways to Use Your PLR…

Now we’ve got purchasing PLR sorted out, let’s take a more in-depth look at some of the ways you can use it in your coaching business to save yourself time, create a steady stream of content and delight your clients

  • Creating Courses – PLR is ideally suited for course creation.  You can purchase a PLR eBook and break it down into a series of lessons, topic by topic.  (Remember; you are purchasing well-organized, top-quality PLR.) You can purchase a series of ten or twenty blog posts on a topic and simply re-word them into a Lesson format.  You can use either eBook PLR or blog post or article PLR to create scripts for short video lessons.

You really are limited only by your imagination.

  • Create an Email Series – You need to keep in regular contact with coaching clients, but what’s going to happen if you sit down and write off the top of your head?  Most people find if they do this, their emails are (a) all over the place, topic wise (b) sporadic.  Even the slightest hints of this sort of individuality can result in a less-than-professional feel to your emails.

Better to schedule them regularly, and use PLR to write your email series.  (Better yet, write a batch of them.)  Pre-schedule them.

Two tips for doing this easily and successfully:

  • Keep your content “evergreen” (not tied to current events or seasons; timely at any stage in your client’s journey).
  • Start buy purchasing PLR that breaks things down into single-point, simple “chunks”:  E.G.  “Ten Tips for Maintaining Your Ideal Weight”.  Use one tip per email:  Give the tip (in your own words) – then add a personal comment on it, and finish with a question or challenge.

That’s it!

Each “series” should consist of seven-to-ten emails; perhaps with a short break in between.  (This jolts your reader into wondering where you’ve gone and being glad to see the beginning of the next series – if you’ve done your job right.)  Next time (using our Fitness-model example), you might avoid the “Tips” format and send them “Seven Recipes for Energizing Breakfasts” – one recipe per email, of course.

  • Newsletter Content – Even if you write your own, original articles for your newsletter, PLR can help pad it out and make it feel richer, fuller; more complete.  You can add interesting facts, anecdotes, recipes, quizzes – all from PLR.

(This is where you’ll really notice that PLR saves time.  With PLR material such as a quiz or “Fascinating Facts About…”, the research has already been done for you.)

  • Video Scripts – Another great use for PLR in your coaching business. You can quickly create a script (it doesn’t even have to be “pretty” – just a point-form skeleton for you to use in video lessons or webinars).  The work is done for you.  Your topic is organized.  And you can use the basic script as a skeleton and flesh it out with your own delivery and personality, if you prefer.
  • Re-purposing – We’ve already gone into a fair amount of detail on this subject, so consider this a reminder
  • Interview material – You are going to interview potential clients to make sure you are both a good fit.  Good PLR can alert you to questions you need to ask and information you might want to provide
  • Forum Resources – You can make your re-worked PLR content into permanent, sticky Lessons or How-to Articles (or videos) to add value to your paid Forum or Membership site.

And these “exclusive” Resources can also provide a powerful incentive for “Free” members to step up to one of your Paid Membership site or Forum tiers.

  • Teleseminars – Skilled PLR users can build an entire Teleseminar around a single PLR article (or eBook; or batch of blog posts; or mini-course, etc.)… for those of their clientele who are Auditory learners
  • Webinars – For those who are visual learners, you can re-purpose PLR  that would be derivative if turned into another type of written content into a highly original Webinar.  (Create a script from it; and get your topic.)
  • How-to Videos – Demonstrate what isn’t easily taught via the written word… using PLR as a skeleton framework for making sure you haven’t missed any steps; or adding value to what you already know (or wouldn’t-have-thought-to-include).

Organizing Your PLR

The more efficiently you use your PLR, the more mileage you’ll get out of it and the fresher your content will always feel.

One way to do this:  Store all PLR originals in a folder entitled:  “Coaching PLR”.  When you want to use a piece, don’t worry about whether or not you’ve already used it; or do mental acrobatics creating “systems”.  Just copy the piece you want to work with into a different folder called “Coaching PLR in Use” and play with it to your heart’s content.

Why do I say “don’t worry about whether or not you’ve already used it”?  For one thing, you’ll most likely be able to figure that out if there’s a copy of it in your “Coaching PLR in Use” folder… plus, if you take out your favorite PLR piece and start working with it as if you’ve never seen it before, you’ll automatically produce fresh, updated content with a new twist.

Use any system you want, of course – the preceding method is just one suggestion.

I know coaches who have complex directories and meticulous, category-sorted sub-directories full of folders based on PLR for their businesses…. And those who lump it into all one folder, simply adding the word “DONE” to the folder title, once they’ve used it.

I also know people capable of re-using the same piece of PLR again and again and again, ad infitum.

And making each re-worked piece seem fresh and new – every time!

The important factor here is to actually have – and use – a system for organizing and keeping track of your PLR, so you can get the most mileage out of it while spending the least amount of dollars.

MS Excel is an excellent organizational program; or you can use MS Word create your own Worksheet (with your own custom Categories) simply by using a Table, as we have here, in this Special Report.

Or use your own, personal favorite Database program or online service.

And if you use MS Word Table-based Worksheets, you can either adapt and fill them out right within MS Word, saving them on your computer… or printing them out and filling them in manually.  (Be sure to expand cells to provide enough space for your manual input.  This means your one-page Worksheet will probably extend over two or more pages, by the time you’re ready to print.)

Now you’ve got the jump on your Coaching peers when it comes to PLR, get into the habit of using PLR regularly for your Coaching Program; not just to provide Launch components but also to grow your business, reputation – and income.

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AFFILIATE MARKETING

Affiliate Marketing

 

Affiliate marketing is an online practice wherein a business rewards an affiliate for the visitors or customers brought in by his marketing efforts. The rewards are either cash or gifts and are given for either an offer completion or site referral. In this process, there are four players – the merchant, network, publisher and customer. Recently, this market has grown complex with the secondary players like affiliate management agencies, third party vendors (specialized) and super-affiliates. It works by simply using the affiliate’s website to drive traffic to the merchant’s own site or to allow visitors to be forwarded to the merchant’s main web page.

Basically, this is also what we can call revenue sharing between the online merchants and online affiliates. The compensation given to the affiliates depend on how many user clicks, sales or registrations were made on the merchant’s website via their own. Affiliate marketing enables the automation of the advertising processes and the payment for desired actions. Merchants have preferred this internet marketing strategy because it is a “pay per performance” model, where they do not incur any expenses for marketing their products unless the affiliate produces the results they need.

Affiliate marketing can also be translated as a type of business relationship where you, as an affiliate, promote a merchant’s services which is different from yours. This means that you do not need to have your own product in order to venture into affiliate marketing. You only need to promote your business provider’s services and products.

This is how it works – you need to have a web page that contains a link that directs your users or visitors to the main page or online store of the merchant. When one of your site visitors clicks on that link and purchases something from the merchant’s website, you will get a sort of commission or a referral fee. This way you are the one driving traffic to your merchant’s website through your own web page. The merchant will pay you whenever a visitor from your site buys something or signs up for something on their site. A special affiliate link is assigned to your web page, making it easy for the merchant to track customers coming from your site. One merchant is allowed different affiliate links and all of them will direct the users to its website.

Another strategy that works in affiliate marketing is the use of web page codes or web cookies. This is actually a very interesting way to still profit even if your visitor clicks on the affiliate link and does not purchase from the merchant’s site at once. How does this work? The moment a user clicks on the link, a cookie is stored in his computer, indicating that he or she visited the merchant’s site and recording your page as the one that referred him to that website. If, let’s say a couple of weeks later, the user finally decides to buy something from the merchant’s online store and types the web address of the merchant directly into his browser, the cookies stored in his computer will still recognize the purchase as a referral from your affiliate link, allowing you to receive a compensation from the merchant. Note that cookies have expiration, so you must read the affiliate program’s terms carefully to check the life span of these cookies.

The success of affiliate marketing has also paved way for the rise of many online companies such as Amazon.com, which now has thousands of affiliates.

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Uncategorized

Welcome to the world of Internet Marketing! (Part2)

 

it is important that you know that starting an online business is not free. There are costs that may be less than what will be used in building a physical business, but you will still have to shell out for web design, software, hosting, domains and advertising costs. Another reality of having an online business is site downtime. Yes, your site may go down due to technical difficulties or glitches, and this will probably bring a lot of frustration not just on your part but also on the customers’ end. Every single minute or second that your site is unavailable to visitors and potential customers, you will be losing money. You need to be prepared for this.

Furthermore, you cannot just rely on a certain system and have it run on autopilot to generate profit. Technology changes and the industry evolves rapidly, making any “autopilot system” that is supposed to generate cash a complete lie. A marketing tactic that worked for someone in the past may not work for you at all in the future. Therefore, it is very important to keep yourself updated with new technologies and marketing trends.

Competition will always be around so if you do not keep yourself informed and you do not work hard, you will not stand out in the crowd. You have to make an impact! Work hard because if not, you can be sure that one of your competitors is out there doing so. Besides, if you want your business to be a long-term investment, your first profits should go back to your site’s services and advertising efforts. Maximize your profits and do not just cash out your first earnings. It will also be helpful to learn about taxation and other related laws that affect this industry. This way, you know what your tax and legal advantages are once you set up your business. This will also help in protecting your assets, thus, it should never be overlooked.

With all these realities in mind, you will need to be very determined to stand out in this industry. Internet marketing is not for the person who likes simple routines. You should be flexible in learning new strategies and trends in order to keep up with your competition.

Now that you know what internet marketing is and all the good and bad that comes with it, you will now learn the marketing methods that online businesses have been using in order to promote their services and products to the global marketplace.
The following methods that will be discussed further in the next few posts are:

Affiliate marketing
Article marketing
E-mail marketing
Blog marketing
Pay per click ads or PPC
Search engine optimization or SEO Pop-up ads

Banner ads
Social media marketing Mobile marketing

These internet marketing methods are not equal at all. Each of them have strategies to reach a target market and will produce varying results based on your goal, marketing pitch and relationship with your customer. Whether you are going to market your own website or choose to get involved in affiliate marketing, you are most likely going to use a couple of these methods at various times. Remember, what you earn in this industry is always proportionate to all the effort and time you have invested in developing your website.

Now let’s proceed to the juicy part of this subject. In the next few posts, you will learn each of the internet marketing methods mentioned above. You will get to know what they are, what they do, how they work and why they are effective.

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