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E-mail Marketing

email_computer_internetThis is one of the most cost-efficient methods of internet marketing that promotes your business. In order to execute an effective and successful e-mail campaign, you need the right information to achieve your desired results.

E-mail marketing is a direct marketing method that makes use of e-mails to communicate a commercial message to your target market. It is the process of sending messages to your previous or current customers in order to encourage them to do business with you again and in turn enhance your business relationship with them. E-mail marketing is also used to acquire new clients and convince your current customers to buy something at once.

There are several advantages in using this type of internet marketing. For one, almost all internet users have e-mail accounts that they check regularly. With this form of communication, advertisers can easily reach those who have signed up to receive regular communications regarding subjects that interests them. It is cost-effective and has a short impact time.

E-mail marketing can be categorized into three types: direct e-mail, intermediary e-mail and retention e-mail.

Direct e-mail usually is an email message with commercial sales content. They are usually sent to customers who have previously used a certain product or service or to potential clients in your target audience who might enjoy and benefit from the service you are offering. Direct mail marketing may make use of a company’s e-mail list or a purchased or shared e-mail list or a list that is acquired from a third party service. These third party services may already know which audience can be target through e-mail marketing or they may conduct an analysis to find out which e-mail addresses will bring the highest conversion or responses for your business.

Retention e-mail or newsletter mail on the other hand, are designed and written for promotional use. They aim to provide a long-term impact to the customer’s mind, thus, their content is more than a sales message. The retention mail specifies the benefits of the products or services that a company offers in a more informative format.

Intermediary e-mail is a message sent by a company delegated by the main provider to send out advertising and marketing e-mails to a list of subscribers that is usually owned by the intermediary company.

In order to be successful in e-mail marketing, you must always use all relevant information that is necessary for your business. You may send messages to your customers if you find that they will benefit from what you are about to offer them. In sending these e-mails, you must also write an informative and straight forward headline

in order to grab your customer’s attention. Before sending out your e-mail, check the message and use both text and HTML formats to make sure that your message will be received and read, or you may include options to view your mail in these formats.

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Big Books for Big Success

 

Five Books You Have to Read for Online Business Success

 

Crush It! By Gary Vaynerchuk

 

Who would have thought that a wise-cracking, smart-mouthed 30-something could turn into an internet sensation – with a daily video show on wine? Well, Gary Vaynerchuk has endeared himself to millions through his Wine Library TV, his keynote speeches, and his best-selling business book, “Crush It!” In it, he shares the secrets of his success, including:

 

Find your passion. Find the one thing you adore above all else and go for it with all your heart. If you look for the “money” niche, you’ll burn out and give up before you succeed. Or you’ll succeed and hate what you’re doing.

Be willing to hustle. Vaynerchuk credits his willingness to do whatever it took to get ahead – including hosting his show five days a week, without fail, for over a year. Don’t just do something once – do it over and over and over again until people start to notice.

Be who you are. Not everyone warms to Vaynerchuk’s in-your-face style, but those who do adore him. He recommends not even trying to please everyone, and instead doing what you do best.

Build the audience and the money will find you. Vaynerchuk swears that he didn’t try to monetize his rabid and ever-growing audience. Instead, the offers came to him. He thinks anyone can do the same. 

 

In sum, “Crush It!” recommends finding a niche you love, working your rear off, introducing folks to the real you, and working hard until your audience grows to the point where they just can’t get enough of you. This book is a perfect read if you’re looking for inspiration to begin – or continue – your journey.  

 

 

Unmarketing by Scott Stratten

 

Do you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” way? Then Scott Stratten is your man. In his book, “Unmarketing,” Stratten shows you through his personal experience that you can build a successful business – and an audience of enthusiastic customers – without doing the Glengarry/Glen Ross shuffle. 

 

Written in a series of blog-post-length sections, the book is chock-full of Stratten’s personal observations, advice, success stories, and words to the wise. A big proponent of social media, Stratten advises readers on how to maximize these tools to build your audience naturally and comfortably. 

 

In fact, that’s the basis of his belief: That building relationships should be the backbone of your business, and the only way to do that is naturally, and over time. Sure, there are tips and “secrets” for how to make the most of the tools that are at your disposal, but what it comes down to is relating to the people you want to serve.

 

This book is perfect for new entrepreneurs, or business owners who have been around the block a time or two but don’t know a tweet from a hole in the ground. Stratten presents his lessons in a non-threatening, conversational tone that is easy to read and easy to follow. You’ll want this book in your business library to refer to again and again. Even though many of the stories deal with “Web 2.0” tools, Stratten’s advice to be yourself and focus on the relationship will be equally applicable into the future as new technology emerges. 

 

 

Made to Stick by Chip and Dan Heath

 

Want to know why some ideas stay around, and others die a quiet, painful death? Well, the Heath brothers are the ones to explain the difference. Using anecdotes as disparate as urban legends (remember the “organ theft” ring?), the “Chicken Soup for the Soul” blockbusters, and the movie popcorn brouhaha over saturated fats, Heath and Heath break down and analyze stories that work – and those that don’t – to give readers a better chance of making their own ideas stick. 

 

Whether you’re an independent direct salesperson, the leader of a small religious congregation, or an online entrepreneur, the authors’ findings will help you present your own ideas in a more effective manner. Some of their suggestions for sticky ideas:

 

Make it simple. A confused mind does nothing.

Make it unexpected. Think about surprising people, like the guy who loses 100 lbs. eating Subway sandwiches.

Make it concrete. The more you’re able to ground your ideas in someone else’s reality, the more they’ll stick. 

Make it credible. Statistics, graphics, before-and-after photos all help make your claims or story more believable.

Make it emotional. We like logic, but we like emotion more. In fact, some experts argue that most decisions are made emotionally. Appeal to logics AND emotions. 

Make it a story. Ever since our ancestors gathered around campfires and shared stories of vanquishing saber-tooth tigers,, we have loved stories. Stories are easy to relate, easy to remember, and thus are stickier. 

 

Using their framework and suggestions, anyone – a business person or an elementary school teacher – can create stories and ideas that stick. 

 

 

Tribes by Seth Godin

 

If you are an online businessperson and you have not yet been introduced to Seth Godin run, do not walk, to your nearest bookstore and get a copy of “Tribes” (then download a free copy of the companion ebook from Seth’s blog here http://sethgodin.typepad.com/seths_blog/2008/10/free-tribes-ebo.html). This book has served as part manifesto, part bible, to a generation of internet-based entrepreneurs.

 

Godin’s thesis in “Tribes,” like most of his work, is extremely simple: There are people out there looking for leaders. If you can become a leader with vision and passion, you can find a tribe of people to lead. 

 

While this may seem commonsensical, Godin goes beyond the obvious. Not only does he explain how to find and lead your tribe, he also tells readers they have an almost moral obligation to lead if they are called to do so. If you have an idea and a passion, you need to find the tribe that’s looking for you because they’re lost without you.

 

Godin’s words would have seemed absurd only a decade or two ago. How would someone, for example, with a passion for making clothes for potbellied pigs ever find enough of an audience to make a go of a business? But with the reach of the internet, the lack of barriers to entry for online businesses, and the wealth of free and low-cost tools at your disposal, you don’t need millions, or even hundreds of thousands, of people to create a successful online business. Instead, a loyal tribe of just a few thousand can keep you in sequins and tulle until the end of your days – if you can find them and inspire them.

 

He uses the example of the Grateful Dead, Starbucks, and CrossFit as strong tribes. And he presents tons of ideas for finding and leading your tribe, from being an example, sharing stories, creating a common goal, and more. 

 

If you just want to sell “me too” products to a faceless crowd, skip “Tribes.” But if you have dreams of changing the world, “Tribes” is for you. 

 

Delivering Happiness by Tony Hsieh

 

If you’ve ever ordered shoes (or anything else) from Zappos.com, chances are you’ve ordered again. And again. Because Zappos, an online phenomenon taken to industry leadership by CEO Tony Hsieh, enjoys a staggering 75 percent repeat business. And, because everyone knows it’s much less expensive to sell to a repeat customer than it is to bring in a new customer, that means Zappos must be doing something right.

 

In his book, “Delivering Happiness,” Hsieh shares his sometimes radical, always interesting, views on business, life, happiness, and customer service. It’s worth a read even if you aren’t in the retail business – because every business has customers, and every business can benefit from treating them better. 

 

Some of Hsieh’s iconoclastic ideas shared in “Delivering Happiness” include:

 

“Wow” your customers through service.

Embrace and drive change.

Weirdness is good.

Constant learning is a prerequisite for growth.

Your company should feel like a family. 

 

Hsieh focuses not only on making his customers happy, but on making his employees happy, too. In a world where employee loyalty is about as common as a Dell laptop in Steve Jobs’ office, Hsieh has made it his mission to make his employees feel committed and attached to Zappos. Some of his ideas may seem better-suited to a business with dozens or hundreds of employees, but solopreneurs and small business owners will find many tips and a lot of inspiration. 

 

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Article Marketing

 

Article marketing is an online advertising strategy used by many businesses to market their websites, products or services by writing short articles that are related to their industry. It is the practice of posting these keyword-focused writings on article syndication sites that have a good readership following. These articles will then be distributed and published in the marketplace. Many opine that article marketing is an essential element in any internet marketing strategy. These articles have the intention of providing information and entertainment to online users. Typically these articles have a resource box or bio box that indicates the references and contact information of the writer’s business. The resource box may also contain a link back to the website that the author is promoting in order to attract the readers to visit that website.

Articles that are well-researched and written are usually released and distributed for free in order for the business to gain more credibility within the market. Through these articles, a website or online business will be able to attract more new clients. Internet marketers usually submit the articles to several article directories in order to maximize the results of their online campaign. In order to avoid the filtering process of the internet for duplicate content, internet marketers attempt what we call article spinning or article rewriting and rewording to give certain variations to the original article. Through this, the article can acquire site visitors coming from several websites for article directories. Getting your article to be featured in niche blogs or focused content websites that are managed by others is a good and popular strategy in terms of article marketing. If you are a guest blogger on these websites, you will be able to introduce your business to an interested audience that may have been otherwise unreachable.

The common practice in internet publishing is to have your articles use relevant keywords and catchy titles with around 250 to 500 words in the body. If you incorporate the keywords or keyword phrases in your articles, it is possible to get more search engine traffic.

Which, among the hundreds of article directories, should you submit your articles to? This is actually one of the most tedious tasks in this marketing method. Today, businesses and experts usually outsource their article marketing methods including the submission process. The most popular article directories that are recommended include EzineArticles, IdeaMarketers and GoArticles.

Article marketing can also help you generate leads that you can include in your e-mail list. In writing your articles, you must give the readers an offer so irresistible that it will prompt them to visit your website and sign up for your services. Once you have their information, you can start creating a sales-winning partnership with them. Failing to do this will not give you another chance to sell to your leads.

Among the best offers you can give your readers may include quizzes, special reports on a certain topic, free consultation sessions or free book chapters. This way, your readers will be enticed to provide you with their e-mail addresses that you can use to further send marketing news and information about your website.

Overall, the most important factor in article marketing is to get people to visit your website and sign up or purchase one of your services. Writing articles that are accurate, specific and helpful will attract more potential leads or clients.

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Developing a Successful Marketing Strategy

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In order to have a successful website the first thing you need to do is to develop a successful marketing strategy. You need to promote your website to those who may have the most interest or need for what you are offering for sale. Whether you are selling products, services or money making opportunities you still need to have a plan for getting your message to your target audience. You don’t want to waste time and effort by randomly choosing targets you think might be interesting. You will be more successful in your marketing efforts if you take the time to develop a marketing strategy rather than beginning without any kind of plan.

Why is it so important to identify your target audience? Wouldn’t the law of averages help you reach more people? While those statements may seem sound and lead you to believe in their validity, quite the opposite is true. When you take the time to identify your target audience you will promote your business only to those who are most likely to be interested. Case in point: you live in Hawaii and sell surfboards. Would it be any advantage to promote your website to people living in Alaska? While you may pick up a few sales from those planning to go on vacation, the potential is minimal. The law of averages is not going to help you unless you reach those who have a need or desire for what you are offering.

You do not want to go in blindly when you begin to promote your website. Before you are ready for business you need to take the time to develop a plan don’t just sit down and start randomly promoting your website. This is important because only when you develop a plan first can you identify your target audience. In fact, before your website goes live you should already have a marketing plan in place and have begun marketing efforts.
Once your website goes live you should have nothing left to do on your initial efforts except to get the word out to potential customers that your website is ready for business. Your next marketing plan should focus on bringing in additional customers or prospects but still within the scope of your target audience. While some of your efforts may reach those outside of your target audience, you do not want to exert time and energy on the small numbers of customers you may reach.

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Welcome to the world of Internet Marketing! (Part2)

 

it is important that you know that starting an online business is not free. There are costs that may be less than what will be used in building a physical business, but you will still have to shell out for web design, software, hosting, domains and advertising costs. Another reality of having an online business is site downtime. Yes, your site may go down due to technical difficulties or glitches, and this will probably bring a lot of frustration not just on your part but also on the customers’ end. Every single minute or second that your site is unavailable to visitors and potential customers, you will be losing money. You need to be prepared for this.

Furthermore, you cannot just rely on a certain system and have it run on autopilot to generate profit. Technology changes and the industry evolves rapidly, making any “autopilot system” that is supposed to generate cash a complete lie. A marketing tactic that worked for someone in the past may not work for you at all in the future. Therefore, it is very important to keep yourself updated with new technologies and marketing trends.

Competition will always be around so if you do not keep yourself informed and you do not work hard, you will not stand out in the crowd. You have to make an impact! Work hard because if not, you can be sure that one of your competitors is out there doing so. Besides, if you want your business to be a long-term investment, your first profits should go back to your site’s services and advertising efforts. Maximize your profits and do not just cash out your first earnings. It will also be helpful to learn about taxation and other related laws that affect this industry. This way, you know what your tax and legal advantages are once you set up your business. This will also help in protecting your assets, thus, it should never be overlooked.

With all these realities in mind, you will need to be very determined to stand out in this industry. Internet marketing is not for the person who likes simple routines. You should be flexible in learning new strategies and trends in order to keep up with your competition.

Now that you know what internet marketing is and all the good and bad that comes with it, you will now learn the marketing methods that online businesses have been using in order to promote their services and products to the global marketplace.
The following methods that will be discussed further in the next few posts are:

Affiliate marketing
Article marketing
E-mail marketing
Blog marketing
Pay per click ads or PPC
Search engine optimization or SEO Pop-up ads

Banner ads
Social media marketing Mobile marketing

These internet marketing methods are not equal at all. Each of them have strategies to reach a target market and will produce varying results based on your goal, marketing pitch and relationship with your customer. Whether you are going to market your own website or choose to get involved in affiliate marketing, you are most likely going to use a couple of these methods at various times. Remember, what you earn in this industry is always proportionate to all the effort and time you have invested in developing your website.

Now let’s proceed to the juicy part of this subject. In the next few posts, you will learn each of the internet marketing methods mentioned above. You will get to know what they are, what they do, how they work and why they are effective.

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Welcome to the world of Internet Marketing! (Part1)

This blog is designed especially for those who are new to the world of internet marketing…or IM as some may call it. With this blog, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing.

However, before reading this post, open your mind to the enormous possibilities of the marketing world. At some point, you may find some of the things that will be discussed too complicated for you in the beginning. However, these topics and pieces of knowledge will all fall into place and will further help you understand this systematic way of marketing. In the long run, this will guarantee your overall success in this journey.

Just try to think of this mini-guide as a bunch of puzzle pieces which will eventually connect to give you a complete picture in the end. Sounds exciting? Great! Let’s begin…

Internet marketing is now called so many other names – e-marketing, web marketing, i- marketing, digital marketing, online marketing and the like. However, in plain and simple language, it can be defined as the marketing of one’s products or services that a business or person offers through the use of the internet.

This type of marketing encompasses a very broad area of the subject as it also includes many types of marketing strategies like e-mail and wireless media marketing. Under this general scope of internet marketing also falls the aspects of ECRM or electronic customer relationship management and digital customer data.

Why is internet marketing a big advantage to many businesses?

The world wide web has given us many unique and essential benefits. This technology enabled the entire world to be connected with each other in a matter of seconds. In terms of online businesses, the internet has provided a global portal in which goods and services can be sold and bought by almost anyone and in any part of the world.

With internet marketing, all types of businesses have enjoyed the lower costs of information dissemination and advertisements. The internet’s interactive nature has benefited business marketing through instant responses and its ability to elicit them in the fastest way possible. Furthermore, internet marketing has tied together all the aspects of creativity, technicality, advertisement, sales and product development.

With its inexpensive cost, internet marketing has also enabled businesses to save on their means of reaching their target market or audience. Through a small fraction of the cost of traditional advertisements, businesses can further allow their customers to conduct research and eventually purchase their products in the most convenient way. This also makes them more appealing to their clients because they can provide results in a very short span of time.

Internet marketing has also allowed these businesses to measure their statistics in a much easier and inexpensive way. Since almost all the aspects of this marketing type can be measured, tested and traced through the use of ad servers, advertisers can easily use and observe their data as to which ads reap the most customer views or purchases. This way, online businesses will be able to determine which of their advertising messages are more appealing to their target customers. The results of all their campaigns can be tracked right away since this marketing initiative simply requires a customer to click the ads, visit a certain website or perform a desired action like filling out a form or purchasing a product or service.

Now as a beginner in the world of internet marketing, you will be responsible for the task of bringing in potential clients by providing them the services or the company that suits their needs or preferences in various internet venues. You will help these customers find the product that they are looking for. The targets are the people who have computers with internet access. Entrepreneurs like you can visit your online store anytime. Consumers can also do the same whenever they want. The future of the world wide web is so bright with its projected online consumer traffic reaching almost 60% and over 80% of these customers shopping online. So if you are determined to make it successful for you, you may just find yourself enjoying the benefits of having an online business that will give you more profit in the long run.

With that said, internet marketing brings you many advantages of incurring minimal costs in starting up your business including cheaper advertising options, a global marketplace, becoming your own boss, promoting stuff that you are passionate about and profiting from these passions along the way. Sounds amazing doesn’t it?

Though there are many benefits from internet marketing, it does come with its own share of risks and investments. You must understand that this process will not let you rake in a lot of cash quickly. Your time, diligence, persistence and passion for learning more are very important in your success in internet marketing.

Those who think that this is a get rich quick scheme are bound to be disappointed. Though many businesses have become extremely successful, you will find that those who have failed in this venture have simply wished to become overnight millionaires. The realities of a physical business are still applicable to your online store, including tax payments, customer services and even hiring employees.

P.S. Look for part 2 of this post.

 

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