How to Handle PLR like a Pro


It’s all very well purchasing PLR to help with your Coaching business – but if you don’t know how to make the most of it while stamping it with your unique coaching personality, it will end up not making you the most money while keeping your Google ranking down (along with those others purchasing the same PLR who don’t know how to make it unique and bring out its best potential).

This section will show you how to make it your own – every time.

Choosing Quality PLR

It may be that your first package of PLR was genuinely sketchy… or it may have been a set of diamonds; only you didn’t really know what you were looking at.  But it goes without saying that in order to make sure you feed your clientele great content, you will need to start by purchasing high quality PLR.

Here’s how to tell the difference between good and bad:

Poor Quality PLR High Value PLR
  • Poor grammar
  • Blatant spelling mistakes
  • Lots of adjectives and adverbs
  • Vague
  • Derivative
  • Confusing
  • No detail at all.  “Fluff”.
  • No spelling mistakes
  • Well organized
  • Easy to split apart into sub-topics (longer PLR)
  • Easy to put together into an eBook (short PLR)
  • Easy to break down or expand each piece’s topic
  • Enough detail to be valuable

A really good piece of PLR writing should make you:

  • Eager to add your own examples (the ones that readily springs to mind)
  • Inspired to give its content your own unique twist, in your own linguistic style
  • Get further ideas, very naturally, on what to do with it and how to use it
  • Feel that customizing it is easy

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What Not to Do…

Don’t ever buy cheap PLR – if your content feels second-rate, your services will too.  Give your clients the best.  Buy your PLR from reputable sources.  Check the website – does it have a clear refund policy?  Terms and conditions?  A professional, clean layout that inspires you with confidence?

Also ask fellow business peers in your field who they would recommend (preferably not your direct competitors:  For example, if you are a lifestyle coach, don’t ask another lifestyle coach – ask a social media coach.)

Don’t buy offshore PLR from other countries.  True, you might hit on a gem of a writer who is completely bi-lingual, but the average experience of those who have tried this route often results in:

  • Poor spelling and grammar
  • Confusion between tenses
  • Highly derivative writing
  • Old, generic information
  • Outright inaccuracies, due to the writer not understanding Western conventions

Think about it:  These writers are under pressure to churn out content at lightning speed to make a minimal amount of money – the equivalent of piecework.  Do you really want to (a) support an exploitive system (b) present your clients with material that has not been well-researched – or (in many cases) not researched at all?

Get your PLR from the best.  And get it from a copywriter who specializes in your subject (or uses writers who specialize in specific topics.)  If you are a Fitness Coach, for example, you’ll want your PLR written by someone who has had a history of working out and is familiar with multiple fitness programs – at the very least.  (You’ll know if they have, the moment you start reading your material:  Be prepared to find yourself delighted with the depth of knowledge shared in the content.)

Before you re-write a word (or even make your purchase) check the Licensing rights that will come with it, to make sure of how you can (and cannot) use it.

Observe those Licensing Rights religiously.

Ten Ways to Use Your PLR…

Now we’ve got purchasing PLR sorted out, let’s take a more in-depth look at some of the ways you can use it in your coaching business to save yourself time, create a steady stream of content and delight your clients

  • Creating Courses – PLR is ideally suited for course creation.  You can purchase a PLR eBook and break it down into a series of lessons, topic by topic.  (Remember; you are purchasing well-organized, top-quality PLR.) You can purchase a series of ten or twenty blog posts on a topic and simply re-word them into a Lesson format.  You can use either eBook PLR or blog post or article PLR to create scripts for short video lessons.

You really are limited only by your imagination.

  • Create an Email Series – You need to keep in regular contact with coaching clients, but what’s going to happen if you sit down and write off the top of your head?  Most people find if they do this, their emails are (a) all over the place, topic wise (b) sporadic.  Even the slightest hints of this sort of individuality can result in a less-than-professional feel to your emails.

Better to schedule them regularly, and use PLR to write your email series.  (Better yet, write a batch of them.)  Pre-schedule them.

Two tips for doing this easily and successfully:

  • Keep your content “evergreen” (not tied to current events or seasons; timely at any stage in your client’s journey).
  • Start buy purchasing PLR that breaks things down into single-point, simple “chunks”:  E.G.  “Ten Tips for Maintaining Your Ideal Weight”.  Use one tip per email:  Give the tip (in your own words) – then add a personal comment on it, and finish with a question or challenge.

That’s it!

Each “series” should consist of seven-to-ten emails; perhaps with a short break in between.  (This jolts your reader into wondering where you’ve gone and being glad to see the beginning of the next series – if you’ve done your job right.)  Next time (using our Fitness-model example), you might avoid the “Tips” format and send them “Seven Recipes for Energizing Breakfasts” – one recipe per email, of course.

  • Newsletter Content – Even if you write your own, original articles for your newsletter, PLR can help pad it out and make it feel richer, fuller; more complete.  You can add interesting facts, anecdotes, recipes, quizzes – all from PLR.

(This is where you’ll really notice that PLR saves time.  With PLR material such as a quiz or “Fascinating Facts About…”, the research has already been done for you.)

  • Video Scripts – Another great use for PLR in your coaching business. You can quickly create a script (it doesn’t even have to be “pretty” – just a point-form skeleton for you to use in video lessons or webinars).  The work is done for you.  Your topic is organized.  And you can use the basic script as a skeleton and flesh it out with your own delivery and personality, if you prefer.
  • Re-purposing – We’ve already gone into a fair amount of detail on this subject, so consider this a reminder
  • Interview material – You are going to interview potential clients to make sure you are both a good fit.  Good PLR can alert you to questions you need to ask and information you might want to provide
  • Forum Resources – You can make your re-worked PLR content into permanent, sticky Lessons or How-to Articles (or videos) to add value to your paid Forum or Membership site.

And these “exclusive” Resources can also provide a powerful incentive for “Free” members to step up to one of your Paid Membership site or Forum tiers.

  • Teleseminars – Skilled PLR users can build an entire Teleseminar around a single PLR article (or eBook; or batch of blog posts; or mini-course, etc.)… for those of their clientele who are Auditory learners
  • Webinars – For those who are visual learners, you can re-purpose PLR  that would be derivative if turned into another type of written content into a highly original Webinar.  (Create a script from it; and get your topic.)
  • How-to Videos – Demonstrate what isn’t easily taught via the written word… using PLR as a skeleton framework for making sure you haven’t missed any steps; or adding value to what you already know (or wouldn’t-have-thought-to-include).

Organizing Your PLR

The more efficiently you use your PLR, the more mileage you’ll get out of it and the fresher your content will always feel.

One way to do this:  Store all PLR originals in a folder entitled:  “Coaching PLR”.  When you want to use a piece, don’t worry about whether or not you’ve already used it; or do mental acrobatics creating “systems”.  Just copy the piece you want to work with into a different folder called “Coaching PLR in Use” and play with it to your heart’s content.

Why do I say “don’t worry about whether or not you’ve already used it”?  For one thing, you’ll most likely be able to figure that out if there’s a copy of it in your “Coaching PLR in Use” folder… plus, if you take out your favorite PLR piece and start working with it as if you’ve never seen it before, you’ll automatically produce fresh, updated content with a new twist.

Use any system you want, of course – the preceding method is just one suggestion.

I know coaches who have complex directories and meticulous, category-sorted sub-directories full of folders based on PLR for their businesses…. And those who lump it into all one folder, simply adding the word “DONE” to the folder title, once they’ve used it.

I also know people capable of re-using the same piece of PLR again and again and again, ad infitum.

And making each re-worked piece seem fresh and new – every time!

The important factor here is to actually have – and use – a system for organizing and keeping track of your PLR, so you can get the most mileage out of it while spending the least amount of dollars.

MS Excel is an excellent organizational program; or you can use MS Word create your own Worksheet (with your own custom Categories) simply by using a Table, as we have here, in this Special Report.

Or use your own, personal favorite Database program or online service.

And if you use MS Word Table-based Worksheets, you can either adapt and fill them out right within MS Word, saving them on your computer… or printing them out and filling them in manually.  (Be sure to expand cells to provide enough space for your manual input.  This means your one-page Worksheet will probably extend over two or more pages, by the time you’re ready to print.)

Now you’ve got the jump on your Coaching peers when it comes to PLR, get into the habit of using PLR regularly for your Coaching Program; not just to provide Launch components but also to grow your business, reputation – and income.

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Launching your Coaching Program



But now that you have an idea of PLR’s possibilities, let’s focus on your Coaching program launch…

1. What Type of Coach Are You?


It doesn’t really matter, because whatever type you are, you’re going to fit your material to your client’s needs and your own topic and method of working.


Are you mostly a hands-on Coach who interacts with live clients in the real world?  


Use PLR to enrich your Coaching. Send out weekly worksheets, bulletins and maintain a blog (all without devoting untold hours to any of these areas).  Give them monthly White Papers or hand out Tip Sheets or Worksheets.


Are you teaching a “how-to” skill?  


Use packages of professionally-prepared, consistently-formatted PLR graphics to quickly illustrate what you’re teaching. Or purchase a set of PowerPoint slides and switch back and forth between the slides and relevant screenshot demonstrations.


Is your topic and niche highly specific?  


Then you have two options (and you can alternate both):


  • Use PLR dedicated strictly to your niche.  A Quality niche PLR site will hire expert writers in that field (or expert writers who have access to niche authorities you may not have yet contacted).  In fact, the best specific-niche PLR should teach you little gems you may not know.


  • Use broad-based PLR in areas peripheral to your niche – ones that would require research on your part, should you decide to write this type of content for your Coaching clients.  An example would be:  If you are a Spiritual Coach, purchase PLR to see if there are any areas you are unfamiliar with that could leave your clients feeling their own knowledge had been enriched; that you have taught them things they never knew existed.


For example, you may indeed know everything there is to know about mainstream world major religions, but a PLR package you purchase introduces you to lesser-known ones such as Aladura (African “prophet healing”) or B.O.T.A.  Your client may never go to Africa or be in the remotest bit convinced about B. O. T. A. – but what they will be convinced of is that you know your stuff to a “T”!


And no matter what type of Coaching you provide, there is all the peripheral stuff to any product launch that would have you wasting days, weeks or even months on huge learning curves, should you decide to handle every product-launch asset yourself, such as setting up a Sales Page in HTML; or writing a Squeeze Page.  Or learning how to create graphics (investing in expensive graphics software or less-expensive screen-capture software).  Or preparing how-to articles or PLR articles for your affiliates to use.  Or populating your new Aweber account with a year’s worth of email material, to keep your clients feeling important to you and those who have not yet bought but who have subscribed to your list (because your topic is something they are passionate on learning more about) “in touch” with you.


Make a list of the types of PLR you will need and use the Worksheet on the following page to ensure you’re all set up with these types, so you won’t get caught with any “gaps” to fill at the last second.  (For now, just fill in the types – add the rest of the data as you purchase and use.)


My Coaching PLR


PLR Package Type


Date Purchased

Site Purchased from (URL)

Date Used/How


E.G. Graphics

“Big Buttons and Banners”


Ongoing, regular recurring


Powerpoint Slides and Script

“Pinterest for Business”


















































































  Planning your Product Line


Even if you are a hands-on, “real world” coach, you may be planning to augment your income with online products.  If not, do consider this option!  


Adding online products to your Coaching services allows you to reach, build a relationship with and serve ideal clients that don’t live in your area but who really like what your website teaches (or who really love the newsletter they subscribed to – or the free Special Report they received for signing up for your email updates).


And it also allows you to:

  • Build national or international credibility
  • Build your “expert” reputation
  • Augment your income with “passive-income”

Passive income can either be a nice whack of “pocket money”, a quick cash boost… or an ongoing source of extra income.  If you produce material that is unique (yes, even based on PLR), stamped with your “voice” and character, aligned to your ideal (paying) client and valuable, you could see a steady sum of profit from your online products… which you can also promote regularly through your email series.


(Easiest way to do this without heavy “selling”?  Simply include the URL to your Sales page along with your signature:


E. G.:  Yours Warmly,

Christine Del Santos-Avocado, Diet Coach


And you can actively promote it at the end of every email mini-course or series.


Passive income products always available for people to purchase can allow you to see what consistently engages your target market… and what doesn’t.


And what further way to increase your credibility and marketability than by writing an eBook and sell it on Amazon; or via Amazon Kindle?


What To Do When Your Online Products Stop Selling – You have several options, when this happens (and in most cases, it will):


  • Launch a “Secret Special” to members of your Forum who haven’t yet purchased your product.  (And a Forum is something you may wish to consider adding to your business offerings and running, as a Coach – regular, recurring income from membership sites is an even more lucrative and reputation-enhancing source extra income.


And PLR material is ideal for helping you cut down time in providing Forum members with content, lessons or 24-hour-available resources)


  • “Retire” the product – and re-purpose it.  (“Re-purposing” simply means using the product itself as PLR and recycling it in another format – for example, taking your eBook, which stopped selling a year ago, updating the material and turning it into a “Free Mini-Course” with a Squeeze page, to encourage new sign-ups.  


Or updating it and turning your email mini-series into a free Special Report or White Paper.


Or turning it into articles, and uploading them, in bulk, to a Directory devoted to your niche.)


  • Find a new sales venueHas it stopped selling on Amazon?  Try putting it up in some other virtual marketplace, such as  

3. Planning Your Coaching Program Launch


Once you’ve opened your eyes to the possibilities of regular, recurring income less strenuous to maintain than one-on-one Coaching for a handful of individual clients, take a look at:


  • Sales Funnel Basics
  • Planning Your Actual Coaching Program


(Yes.  PLR can help you in these areas too!)


Sales Funnel Basics – Who is going to reach more people thirsty for specific services, gain a stronger reputation and credibility, and make more money: 


  • The Coach who simply focuses on coaching a handful of individuals, one-on-one
  • The Coach who has multiple irons in the fire


I bet you thought I was going to say “the Coach who has multiple irons in the fire”, didn’t you?

Well, the answer is… either one of these models could generate more regular, recurring income.


It depends on three things:


  • Balance
  • Your comfort zone
  • Knowing yourself – and your preferences, style and habits – better than you know your clients


It all boils down to planning.  There’s no point setting up ambitious plans for running a four-tiered forum (with free, Silver, Gold and Platinum levels; the latter involving one-on-one, online coaching) if your real strength and comfort zone dictates a more modest pace and strictly in-person, one-on-one coaching.  Your best business model might be to omit the forum – for now.  (i.e. the coming year).


But if you know you burn out easily with one-on-one, a Membership Forum or Mastermind Group may be what you intend to focus most of your efforts on growing, relying on regular, rotating membership lifetimes and a steady diet of multiple smaller, monthly amounts, rather than only six whopping-great one-on-one fees in the thousands.


One coach might push themselves into a quarter-of-a-million-dollar annual income with less than a dozen one-on-one clients at a higher price-point (e.g. $2,000 per month), while another coach might focus on Membership Site and supplementary online or offline product sales – and make the same amount through sheer volume.


And then again, there are your credentials and Coaching motivations to consider:  If you are an Olympic figure skater, with product endorsements up the yin-yang while being a household name in your country, planning to coach even one or two medal-winning “replacements” to yourself would most likely be your best bet as a coaching option.  Your credentials would allow you to command the highest fees and would not need to supplement your income with online products – unless you are committed to sharing your knowledge with those less fortunate than your clients but with the same love of your sport.  


If the latter describes you, writing a book or providing a Motivational lesson series might be something that brings you emotional satisfaction.  (And writing and releasing a book is always a great way to promote yourself and provide radio and TV hosts with something to talk about or review.)


Similarly, if you have invested thousands of dollars in University degrees or are a professional member of a prestigious organization (e.g. Busy, McPorridge and Wright, barristers and solicitors), you are instantly and legitimately eligible for charging a much higher amount than your self-taught but talented rival if you are planning to coach in your established field of expertise.


And if you’re not “there” yet (but plan to be), PLR can be a great shortcut to get you started online while building other skills more crucial to your success.


The way to ensure a professional online and offline presence and reputation, as well as steady growth in all areas (including sales and income) is to plan your Coaching career well in advance, setting:


  • Milestones
  • Short-term goals
  • Long-term goals


And part of this involves a Sales Funnel, so you are always one step ahead (thanks to your helpful PLR material) in making sure there is always:


  • Something for your clients to purchase
  • One-step-ahead readiness and preparation on your part


A planned Sales Funnel will also allow you to outsource aspects of your Coaching business at the right time for your budget and time constraints.  (Just think: Would someone at the level of Oprah Winfrey or Wayne Dyer have quite the same success if they hadn’t been goal-focused; or had a whole team of expert support staff to feed the machine of their expansion?)


Use our second Worksheet on the following Page to decide on your ideal Sales Funnel.  This will help you grow your product line (and your reputation) at a consistent, comfortable step and release them when your client is ready for the next step)…


You’ll find standard components/steps included, to get you started.  Simply delete or strike out any rows that don’t interest you.


(And be aware that you can either jump to a “high-ticket” product right away after your free sign-up incentive and bonus(es)… or lead your client through higher price points with multiple products as you both grow.)


My Coaching Program Sales Funnel


Product Purpose/Type

Product Name




PLR to Use

“Freebie” sign-up incentive (e.g. email mini course; Special Report)






Sign-up un-announced “Thank you” bonus(es)






Paid Product #1 






Paid Product #2






Paid Product # 3






Home Study Courses

























  • Free
  • Paid






Membership Site

  • Free
  • “Silver”
  • “Gold” 
  • “Platinum






One-on-One Online Coaching

















Finally, here is a Basic Launch Components Worksheet to help you plan your actual Launch (and PLR Purchases)….


Product Name: _________________________    Date: _________    I need…

Component Type

Purpose/ Type:

Date PLR purchased 

PLR Website URL

Customized and Ready to go…

Price paid:

Squeeze page

To generate leads and subscribers for my email lists by encouraging pre-qualified sign-ups





Sales Page

To enable people to buy via a Download button/my Shopping Cart system





Sign-up “Freebie” (incentive)

To make parting with their contact information and subscribing to my email list irresistible for people 

(E.G.: Free report, email mini-course)





Sign-up Bonus

To give my new subscriber a valuable and delightful “surprise gift”

(E.G.: Tip Sheet, Special Report, “How to” manual)





Email Series

(Follow Up)

A regular method of keeping in touch

(E.G.: Daily Tip series, email mini course, your thoughts on your niche topic, extra instruction)





Download Page

Separate page where your new subscriber or customer can retrieve her download purchase

(N.B.  Pages such as these are sometimes included in “Autoresponder series” PLR or “Launch PLR”)





OTO Page


One-time, un-announced Special Offer only for purchasers of your main offer or new subscribers





Membership Site

(Purchase PLR to create welcome letters; resources members can use at all tier levels)






A “broadcast” piece of email you send to all subscribers

(N.B.  You can also offer an expanded, paid  version as a stand-alone, paid product in itself)






Visual online presentation 

(“how to” demonstration, slide show, panel discussion, sales presentation, expert guest interview)






Audio online presentation 

(N.B. Make the recording available for 24 hours to those who sign up; then sell the recording as an optional paid product to your general subscriber list/the public





Online Course

Present this in any format:  Video, audio or text-based; weekly lesson, series of 4 lessons, monthly lessons, finite number of lessons (E.G.: six)





VIP Club

Present this in any format, at any price point

(E.G.: six one-on-one telephone-clients clients; a special expanded newsletter; a “Beyond Platinum” forum, combining regular lessons and a weekly half-hour individual phone session, etc.)






Be creative!









How to Use PLR to Launch a Coaching Program



If coaching is your business, you know that you have to keep your clients supplied with fresh content. It can’t just be any old content, but rather meaningful, relevant, informative content.  The trouble is that good content takes a lot of time to create.  And you don’t want someone else writing your content because you want your own personal stamp on it.


Your voice.


Your personality.


The unique focus that your coaching provides.


So should you use PLR content at all then? Since Private Label Rights material is typically written in a fairly generic manner, doesn’t that defeat your goals?


The simple answer is that PLR content can provide you with a shortcut. With it, you can quickly create informative training, while still keeping your focus on taking care of your clients.


What it can do is:

  • Provide a professionally-organized framework for your first Coaching Program launch
  • Make sure you are including the right components into your training
  • Keep you on track
  • Shortcut your research
  • Stimulate your own original ideas
  • Save you time – and make you money!

The trick is in giving it the PLR content your voice.


Yes many people just buy PLR and dump it into their autoresponders or blogs, without even reading it.  However, you’ll get more credibility and your clientele will get a taste of your unique traits, voice, persona and promise if you personalize it first.


So let’s get started.


What You Need


Many people think of PLR as simply blog posts, articles, or report skeletons.  You can actually purchase much more than that.


You can buy PLR versions of:


  • Scripts for Webinars
  • PowerPoint Slides
  • Checklists
  • Graphics
  • Email series
  • Videos
  • Sales pages
  • Squeeze pages
  • Tips
  • Press Releases
  • Newsletter PLR
  • Home Study Courses
  • Mini courses
  • Audio loops
  • Audio tracks
  • Screenshots
  • CD/DVD graphics
  • Banners and buttons (sales graphics)
  • eCover graphics


If you are about to launch a Coaching program, you can see how much of a time saver many of these types of PLR could be.


In addition, you can use PLR to enrich your knowledge base. It can give you new directions to explore or research, bolster you in areas where you are “weak” and add “flavor” to your teaching.


Now let’s get into depth more fully on this topic, as well as how to get the best out of your PLR.


The biggest reason to use it, however…


  • PLR can help you provide your Coaching clients with a steady, regular, rich supply of study and implementation content (material)


You’ll never run out of things to say and you’ll always have “next week’s lesson” or your regular monthly Video Session or your knowledge-rich monthly newsletter ready and waiting.

Watch for are next post on

Launching your Coaching Program