AFFILIATE MARKETING

AFFILIATE MARKETING-HOW COMPETITIVE IS IT

 

 

When you are one of many marketers who are trying to sell the very same product to the very same consumers, you had better have a plan to get at least your fair share of the market or more.

Every niche market on the Internet is highly competitive. If it isn’t competitive then there can’t possibly be much of a customer base to sell to. That is just the nature of all Internet marketing and in every niche.

Maybe you do have a long and impressive list of paid customers. That’s great! It means you have already won several of the affiliate marketing contests and come out on top. The problem is there are always those up and coming marketers who want your customers on their lists.

Your list and your competitor’s lists may well contain many of the same names and email addresses. Just having a list will not be enough to assure you of a victory when selling an affiliate product. You have to design some offensive plays that will assure that your customers buy from you and not from your competitors.

So, you ask, what is it that I can do that will assure that my customers will buy from me? The answer is just one word… unique!

You have to be unique. You have to offer something that sets you completely apart from your competitors. You have to make your offer for a product or service for which you are an affiliate more attractive to buy from you than it is to buy from your competitors.

There are several ways to achieve uniqueness. One way is to have established yourself as an expert in the field for which the product or service is being sold. You have to have become not only visible but credible, as well. This visibility and credibility is not easily achieved. It takes a lot of hard work, time and effort.

Visibility and credibility are established by taking such measures as writing and marketing articles and E-Books, posting to blogs and forums, appearing as an expert on teleseminars and webinars, etc. The fact is that when people know you and trust you, they buy from you. They will buy from you even is your competitors are offering a better deal or more incentives.

People do not like to buy from strangers. The Internet is a big impersonal and even frightening place to many consumers. They want to feel like they know and trust the people that they buy products and services from. The time, effort and energy that you put into becoming visible and credible is the best time, effort and energy investment that you will ever make. Reputation is everything in the world of Internet marketing. Credibility makes you unique.

Another very important thing that you can do to insure that your customers buy a product or service for which you are an affiliate marketer from you and not from one of your competitors is to give them a very good and compelling reason to make the purchase from you. Offer something extra or a lot of different extras that will enhance the value of the product that you are marketing.

No matter what the niche or what the product is that is being marketed, there are free gifts that you can find that will make the product a better value if it is purchased from you.

For example: if you are marketing an E-Book about Internet marketing, you could add several additional free E-Books concerning different aspects of the broad subject of Internet marketing.

E-Books can be downloaded from PLR sites or even from E-Book banks and repositories. Another free gift that people can’t ever seem to get enough of is free utilities. There are many on the Internet and you can bet that there are some that will fit right in with whatever product or service that you are promoting.

While other marketers who are selling the very same product that you are, simply send out marketing emails that recommend the product to their lists, you will be adding value to the product and doing it for free to boot.

Add extras! Add free gifts! Even better than extras and free gifts is additional help to use the product or service that is being sold. You can offer a free teleseminar for those who buy the product or service from you that will make the product or service better or easier to use.

You can most likely even get the producer or the product or service to speak at your event if you plan far enough ahead. People just love teleseminars… and they love free…when you add teleseminar and free together, you will have a winning play that might just score the proverbial touchdown for you.

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AFFILIATE MARKETING

Affiliate Marketing

 

Affiliate marketing is an online practice wherein a business rewards an affiliate for the visitors or customers brought in by his marketing efforts. The rewards are either cash or gifts and are given for either an offer completion or site referral. In this process, there are four players – the merchant, network, publisher and customer. Recently, this market has grown complex with the secondary players like affiliate management agencies, third party vendors (specialized) and super-affiliates. It works by simply using the affiliate’s website to drive traffic to the merchant’s own site or to allow visitors to be forwarded to the merchant’s main web page.

Basically, this is also what we can call revenue sharing between the online merchants and online affiliates. The compensation given to the affiliates depend on how many user clicks, sales or registrations were made on the merchant’s website via their own. Affiliate marketing enables the automation of the advertising processes and the payment for desired actions. Merchants have preferred this internet marketing strategy because it is a “pay per performance” model, where they do not incur any expenses for marketing their products unless the affiliate produces the results they need.

Affiliate marketing can also be translated as a type of business relationship where you, as an affiliate, promote a merchant’s services which is different from yours. This means that you do not need to have your own product in order to venture into affiliate marketing. You only need to promote your business provider’s services and products.

This is how it works – you need to have a web page that contains a link that directs your users or visitors to the main page or online store of the merchant. When one of your site visitors clicks on that link and purchases something from the merchant’s website, you will get a sort of commission or a referral fee. This way you are the one driving traffic to your merchant’s website through your own web page. The merchant will pay you whenever a visitor from your site buys something or signs up for something on their site. A special affiliate link is assigned to your web page, making it easy for the merchant to track customers coming from your site. One merchant is allowed different affiliate links and all of them will direct the users to its website.

Another strategy that works in affiliate marketing is the use of web page codes or web cookies. This is actually a very interesting way to still profit even if your visitor clicks on the affiliate link and does not purchase from the merchant’s site at once. How does this work? The moment a user clicks on the link, a cookie is stored in his computer, indicating that he or she visited the merchant’s site and recording your page as the one that referred him to that website. If, let’s say a couple of weeks later, the user finally decides to buy something from the merchant’s online store and types the web address of the merchant directly into his browser, the cookies stored in his computer will still recognize the purchase as a referral from your affiliate link, allowing you to receive a compensation from the merchant. Note that cookies have expiration, so you must read the affiliate program’s terms carefully to check the life span of these cookies.

The success of affiliate marketing has also paved way for the rise of many online companies such as Amazon.com, which now has thousands of affiliates.

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