Launching your Coaching Program



But now that you have an idea of PLR’s possibilities, let’s focus on your Coaching program launch…

1. What Type of Coach Are You?


It doesn’t really matter, because whatever type you are, you’re going to fit your material to your client’s needs and your own topic and method of working.


Are you mostly a hands-on Coach who interacts with live clients in the real world?  


Use PLR to enrich your Coaching. Send out weekly worksheets, bulletins and maintain a blog (all without devoting untold hours to any of these areas).  Give them monthly White Papers or hand out Tip Sheets or Worksheets.


Are you teaching a “how-to” skill?  


Use packages of professionally-prepared, consistently-formatted PLR graphics to quickly illustrate what you’re teaching. Or purchase a set of PowerPoint slides and switch back and forth between the slides and relevant screenshot demonstrations.


Is your topic and niche highly specific?  


Then you have two options (and you can alternate both):


  • Use PLR dedicated strictly to your niche.  A Quality niche PLR site will hire expert writers in that field (or expert writers who have access to niche authorities you may not have yet contacted).  In fact, the best specific-niche PLR should teach you little gems you may not know.


  • Use broad-based PLR in areas peripheral to your niche – ones that would require research on your part, should you decide to write this type of content for your Coaching clients.  An example would be:  If you are a Spiritual Coach, purchase PLR to see if there are any areas you are unfamiliar with that could leave your clients feeling their own knowledge had been enriched; that you have taught them things they never knew existed.


For example, you may indeed know everything there is to know about mainstream world major religions, but a PLR package you purchase introduces you to lesser-known ones such as Aladura (African “prophet healing”) or B.O.T.A.  Your client may never go to Africa or be in the remotest bit convinced about B. O. T. A. – but what they will be convinced of is that you know your stuff to a “T”!


And no matter what type of Coaching you provide, there is all the peripheral stuff to any product launch that would have you wasting days, weeks or even months on huge learning curves, should you decide to handle every product-launch asset yourself, such as setting up a Sales Page in HTML; or writing a Squeeze Page.  Or learning how to create graphics (investing in expensive graphics software or less-expensive screen-capture software).  Or preparing how-to articles or PLR articles for your affiliates to use.  Or populating your new Aweber account with a year’s worth of email material, to keep your clients feeling important to you and those who have not yet bought but who have subscribed to your list (because your topic is something they are passionate on learning more about) “in touch” with you.


Make a list of the types of PLR you will need and use the Worksheet on the following page to ensure you’re all set up with these types, so you won’t get caught with any “gaps” to fill at the last second.  (For now, just fill in the types – add the rest of the data as you purchase and use.)


My Coaching PLR


PLR Package Type


Date Purchased

Site Purchased from (URL)

Date Used/How


E.G. Graphics

“Big Buttons and Banners”


Ongoing, regular recurring


Powerpoint Slides and Script

“Pinterest for Business”


















































































  Planning your Product Line


Even if you are a hands-on, “real world” coach, you may be planning to augment your income with online products.  If not, do consider this option!  


Adding online products to your Coaching services allows you to reach, build a relationship with and serve ideal clients that don’t live in your area but who really like what your website teaches (or who really love the newsletter they subscribed to – or the free Special Report they received for signing up for your email updates).


And it also allows you to:

  • Build national or international credibility
  • Build your “expert” reputation
  • Augment your income with “passive-income”

Passive income can either be a nice whack of “pocket money”, a quick cash boost… or an ongoing source of extra income.  If you produce material that is unique (yes, even based on PLR), stamped with your “voice” and character, aligned to your ideal (paying) client and valuable, you could see a steady sum of profit from your online products… which you can also promote regularly through your email series.


(Easiest way to do this without heavy “selling”?  Simply include the URL to your Sales page along with your signature:


E. G.:  Yours Warmly,

Christine Del Santos-Avocado, Diet Coach


And you can actively promote it at the end of every email mini-course or series.


Passive income products always available for people to purchase can allow you to see what consistently engages your target market… and what doesn’t.


And what further way to increase your credibility and marketability than by writing an eBook and sell it on Amazon; or via Amazon Kindle?


What To Do When Your Online Products Stop Selling – You have several options, when this happens (and in most cases, it will):


  • Launch a “Secret Special” to members of your Forum who haven’t yet purchased your product.  (And a Forum is something you may wish to consider adding to your business offerings and running, as a Coach – regular, recurring income from membership sites is an even more lucrative and reputation-enhancing source extra income.


And PLR material is ideal for helping you cut down time in providing Forum members with content, lessons or 24-hour-available resources)


  • “Retire” the product – and re-purpose it.  (“Re-purposing” simply means using the product itself as PLR and recycling it in another format – for example, taking your eBook, which stopped selling a year ago, updating the material and turning it into a “Free Mini-Course” with a Squeeze page, to encourage new sign-ups.  


Or updating it and turning your email mini-series into a free Special Report or White Paper.


Or turning it into articles, and uploading them, in bulk, to a Directory devoted to your niche.)


  • Find a new sales venueHas it stopped selling on Amazon?  Try putting it up in some other virtual marketplace, such as  

3. Planning Your Coaching Program Launch


Once you’ve opened your eyes to the possibilities of regular, recurring income less strenuous to maintain than one-on-one Coaching for a handful of individual clients, take a look at:


  • Sales Funnel Basics
  • Planning Your Actual Coaching Program


(Yes.  PLR can help you in these areas too!)


Sales Funnel Basics – Who is going to reach more people thirsty for specific services, gain a stronger reputation and credibility, and make more money: 


  • The Coach who simply focuses on coaching a handful of individuals, one-on-one
  • The Coach who has multiple irons in the fire


I bet you thought I was going to say “the Coach who has multiple irons in the fire”, didn’t you?

Well, the answer is… either one of these models could generate more regular, recurring income.


It depends on three things:


  • Balance
  • Your comfort zone
  • Knowing yourself – and your preferences, style and habits – better than you know your clients


It all boils down to planning.  There’s no point setting up ambitious plans for running a four-tiered forum (with free, Silver, Gold and Platinum levels; the latter involving one-on-one, online coaching) if your real strength and comfort zone dictates a more modest pace and strictly in-person, one-on-one coaching.  Your best business model might be to omit the forum – for now.  (i.e. the coming year).


But if you know you burn out easily with one-on-one, a Membership Forum or Mastermind Group may be what you intend to focus most of your efforts on growing, relying on regular, rotating membership lifetimes and a steady diet of multiple smaller, monthly amounts, rather than only six whopping-great one-on-one fees in the thousands.


One coach might push themselves into a quarter-of-a-million-dollar annual income with less than a dozen one-on-one clients at a higher price-point (e.g. $2,000 per month), while another coach might focus on Membership Site and supplementary online or offline product sales – and make the same amount through sheer volume.


And then again, there are your credentials and Coaching motivations to consider:  If you are an Olympic figure skater, with product endorsements up the yin-yang while being a household name in your country, planning to coach even one or two medal-winning “replacements” to yourself would most likely be your best bet as a coaching option.  Your credentials would allow you to command the highest fees and would not need to supplement your income with online products – unless you are committed to sharing your knowledge with those less fortunate than your clients but with the same love of your sport.  


If the latter describes you, writing a book or providing a Motivational lesson series might be something that brings you emotional satisfaction.  (And writing and releasing a book is always a great way to promote yourself and provide radio and TV hosts with something to talk about or review.)


Similarly, if you have invested thousands of dollars in University degrees or are a professional member of a prestigious organization (e.g. Busy, McPorridge and Wright, barristers and solicitors), you are instantly and legitimately eligible for charging a much higher amount than your self-taught but talented rival if you are planning to coach in your established field of expertise.


And if you’re not “there” yet (but plan to be), PLR can be a great shortcut to get you started online while building other skills more crucial to your success.


The way to ensure a professional online and offline presence and reputation, as well as steady growth in all areas (including sales and income) is to plan your Coaching career well in advance, setting:


  • Milestones
  • Short-term goals
  • Long-term goals


And part of this involves a Sales Funnel, so you are always one step ahead (thanks to your helpful PLR material) in making sure there is always:


  • Something for your clients to purchase
  • One-step-ahead readiness and preparation on your part


A planned Sales Funnel will also allow you to outsource aspects of your Coaching business at the right time for your budget and time constraints.  (Just think: Would someone at the level of Oprah Winfrey or Wayne Dyer have quite the same success if they hadn’t been goal-focused; or had a whole team of expert support staff to feed the machine of their expansion?)


Use our second Worksheet on the following Page to decide on your ideal Sales Funnel.  This will help you grow your product line (and your reputation) at a consistent, comfortable step and release them when your client is ready for the next step)…


You’ll find standard components/steps included, to get you started.  Simply delete or strike out any rows that don’t interest you.


(And be aware that you can either jump to a “high-ticket” product right away after your free sign-up incentive and bonus(es)… or lead your client through higher price points with multiple products as you both grow.)


My Coaching Program Sales Funnel


Product Purpose/Type

Product Name




PLR to Use

“Freebie” sign-up incentive (e.g. email mini course; Special Report)






Sign-up un-announced “Thank you” bonus(es)






Paid Product #1 






Paid Product #2






Paid Product # 3






Home Study Courses

























  • Free
  • Paid






Membership Site

  • Free
  • “Silver”
  • “Gold” 
  • “Platinum






One-on-One Online Coaching

















Finally, here is a Basic Launch Components Worksheet to help you plan your actual Launch (and PLR Purchases)….


Product Name: _________________________    Date: _________    I need…

Component Type

Purpose/ Type:

Date PLR purchased 

PLR Website URL

Customized and Ready to go…

Price paid:

Squeeze page

To generate leads and subscribers for my email lists by encouraging pre-qualified sign-ups





Sales Page

To enable people to buy via a Download button/my Shopping Cart system





Sign-up “Freebie” (incentive)

To make parting with their contact information and subscribing to my email list irresistible for people 

(E.G.: Free report, email mini-course)





Sign-up Bonus

To give my new subscriber a valuable and delightful “surprise gift”

(E.G.: Tip Sheet, Special Report, “How to” manual)





Email Series

(Follow Up)

A regular method of keeping in touch

(E.G.: Daily Tip series, email mini course, your thoughts on your niche topic, extra instruction)





Download Page

Separate page where your new subscriber or customer can retrieve her download purchase

(N.B.  Pages such as these are sometimes included in “Autoresponder series” PLR or “Launch PLR”)





OTO Page


One-time, un-announced Special Offer only for purchasers of your main offer or new subscribers





Membership Site

(Purchase PLR to create welcome letters; resources members can use at all tier levels)






A “broadcast” piece of email you send to all subscribers

(N.B.  You can also offer an expanded, paid  version as a stand-alone, paid product in itself)






Visual online presentation 

(“how to” demonstration, slide show, panel discussion, sales presentation, expert guest interview)






Audio online presentation 

(N.B. Make the recording available for 24 hours to those who sign up; then sell the recording as an optional paid product to your general subscriber list/the public





Online Course

Present this in any format:  Video, audio or text-based; weekly lesson, series of 4 lessons, monthly lessons, finite number of lessons (E.G.: six)





VIP Club

Present this in any format, at any price point

(E.G.: six one-on-one telephone-clients clients; a special expanded newsletter; a “Beyond Platinum” forum, combining regular lessons and a weekly half-hour individual phone session, etc.)






Be creative!









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